Navaz Batliwalla, fashion blogger extrodinaire for Disney Roller Girl, came to speak to the students at the Condé Nast College to share her top ten tips to successful blogging.
1. HAVE A POINT OF VIEW
“People need to come back for something, so give them that.”
The first thing Navaz mentioned as soon as she started was just how important having a unique point of view is. As you will know, it’s sometimes extremely difficult to make your blog different from the thousands of other ones out there. It is important to ask yourself what you like doing and make sure you stick to those things as well as learning to have an opinion.
2. BLOGGING ISN’T JUST BLOGGING
“Your blog is your brand.”
Nowadays having a blog isn’t good enough. You must integrate it with social media platforms such as twitter and instagram! View your blog as your shop window for opportunities and always remember to be ‘multi pronged’!
3. SLOW BLOGGING IS STILL IMPORTANT
“An analytical point of view is a lot more meaningful.”
Fast blogging is very important, but combined with slow blogging creates more unique content that people can always refer back to. Remember you can be a niche blog and still be very popular!
4. THINK BIG – WE ARE ‘CONTENT CREATORS’
“I think about my brand value.”
Have a list of three areas that you find most interesting and use them as a reference. Brand values are very important!
5. PUT YOURSELF INTO IT
“People relate to the human element.”
The stories that you tell about yourself are the most relevant as people can resonate with them. Be yourself and have the confidence to do your own thing!
6. USE ORIGINAL CONTENT
“It is better to use your own photos.”
Blogging allowed Navaz to become better with technology, writing and photography. It is always better to try and use original content!
7. BE CREATIVE
“Do things differently, be a game changer.”
8. KNOW YOUR WORTH
“Online has become a free culture.”
When your blog becomes better-known brands expect you do to things for free, such as endorsing products. It is important to always remember bloggers hold a unique power that allow brands to reach a unique platform to gain access to consumers.
9. WHATS YOUR REACH?
“Its more about the relevance than the number of readers.”
For Navaz, her readers consist primarily of industry professionals and students. Yet she admits she does not care about the number of views on her blog, it is more important to be aware of your reader.
10. THINK LONG TERM
“Remember the brands that you love!”
The possibility may arise where brands you like will ask you to collaborate. Remember to have a list of your favourite brands (Navaz loves Levi and collaborates with them regularly) and pitch ideas where you can work together!